Have Your Say about Westfield's Expansion Plans


Centre to create new "mixed use quarter" on adjacent land

Local people are being invited to give their comments on Westfield's plans to expand onto adjacent land.

As we reported in February this year, the company which owns the Shepherd's Bush shopping centre is planning to add a new £6 million extension as its next stage of development.

Westfield recently submitted an outline planning application to Hammersmith and Fulham Council and says its proposals are for a new residential and retail mixed use quarter on nine hectares of land directly to the north of Westfield London, which currently contains the bus station, a number of warehouses and distribution buildings and the Grade II listed DIMCO building.

The details of the planning application can be read here and comments to the council can be submitted online.

Westfield says that when completed, the scheme is expected to generate over 2,500 new jobs and will seamlessly link Shepherd's Bush, Kensington & Chelsea and the rest of the White City Opportunity Area.

Westfield’s proposals will open up pedestrian links between Westfield London, Shepherd’s Bush, Kensington & Chelsea and the wider White City area making the whole area far more accessible.

A new civic square and tree-lined streets will provide attractive pedestrian routes to surrounding areas. A new street south of the Hammersmith & City Line viaduct will contribute to White City Green, which will be about the same size as Brook Green once complete.

More details about the proposed development are available on the website where local residents are also invited to offer their views.

These proposals are part of the overall plan to regenerate what Hammersmith and Fulham Council calls the White City Improvement Area. You can read more about the council's proposals here. A more complete development plan is expected to be published this November.

Westfield says that even if planning permission for its extension is granted, further detailed applications would need to be submitted, with construction on the first phase unlikely to begin before 2014. Subsequent phases will be delivered over future years.

September 21, 2011