The Phoenix takes over the former Jamie's Italian site
Aim is to create 'a beautiful urban paradise'
The Phoenix is on the site of the former Jamie’s Italian site. It is open until midnight on Monday to Saturday with live music every Wednesday, alongside DJ sets, comedy nights and quizzes during the week. It’s the sister location of The Hawk’s Nest that opened in Shepherds Bush Market last year.
The new venue will serve a mix of Italian street food and salad boxes alongside Mexican-themed cocktails. Up to 400 can be seated in the outdoor terrace, while there is space for another 250 indoors.
Wil Fuller, co-director of the new venue, said, “We wanted to create a beautiful urban paradise in the form of an English garden full of real flowers and plants.
“We will be working with talented local people to put on live entertainment and events, seven days a week. The area is undergoing huge revitalisation with very good public transport links, and we felt like White City has great potential.”
The Phoenix will join Dirty Vegan, Bleecker Burger and Pizza Pilgrims as one of the latest additions to Westfield London’s growing list of restaurants.
The new venue also joins a list of other Phoenixes in W12, including the Phoenix Fitness Centre and Janet Adegoke Swimming Pool in Bloemfontein Road and Phoenix High School in The Curve.
The council says it the opening is part of its Industrial Strategy to transform the area into a hotspot for tech and creative businesses, education and research.
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July 5, 2021