Sephora to Launch Flagship Store at Westfield

Cult beauty brand now looking for staff ahead of opening in March

Brand returning to the high street after 17 years
Brand returning to the high street after 17 years

February 13, 2023

Sephora is launching a flagship store in Westfield in March, marking a return to Britain’s shopping centres and high streets 17 years after it closed its first batch of six UK shops in May 2005.

The brand, which is owned by luxury goods group LVMH - which stands for Moët Hennessy Louis Vuitton - has since stayed out of the UK, but has built a cult following with makeup fanatics, stocking up in stores in the USA and around Europe.

Then in 2021, Sephora bought online beauty retailer Feel Unique at a cost of £132 million and in October last it relaunched Sephora UK by taking over the website

Now it is planning a huge 6,000+ sq. ft store in the Shepherd’s Bush shopping centre featuring over 135 brands - with some physically retailing in the UK for the first time, including Tarte Cosmetics, Glow Recipe, Supergoop!, Danessa Myricks and Kosas.

The store's facade will be wrapped in Sephora's signature black and white stripes and will feature a Grand Beauty Hub at its centre where customers can explore make-up, skincare, haircare, fragrance, body care and gifts.

Recruitment is now underway for operations assistants at the new store - find out more about these opportunities.

New store in Shepherd's Bush will be 6,000 sq ft
New store in Shepherd's Bush will be 6,000 sq ft

"We are very excited to open our first store in London, which is something our beauty community has been waiting for for many years," says Sarah Boyd, managing director of Sephora UK. "After the very successful launch of and our app last autumn, we have been inundated with questions about our plans to open stores.

"As the creator of multi-category, multi-experience prestige beauty retailing, we are thrilled to bring London a store that aspires to meet the needs of every beauty occasion."


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